This is the first post in a three-part series that's focused on website redesign must-haves that will help you increase your website traffic, convert more leads, and drive up sales.
Most people spend less than 15 seconds on a website before they click away. So, how do you grab their attention, keep them interested, and inspire them to take action?
It’s about giving your users the right mix of thoughtful design and engaging content that’s simple to navigate whether they’re on a desktop or mobile device. Your website represents who you are and what you offer, so make your redesign count.
When people see your website for the first time, they’re thinking:
Here are some things you can do to make your website redesign interesting and engaging so that your visitors will want to stay longer and learn more.
What can you do to make your website’s design compelling and effective? Here are some tips.
A well-designed website redesign might convince visitors to take a closer look, but they won’t look twice if the content isn’t useful and organized. After all, you never get a second chance to make a first impression!
The number of people accessing the Internet from a mobile device has already surpassed the number of desktop users. So, if your website isn’t mobile friendly, it’s likely that you’re missing out on valuable web traffic.
Having a mobile-friendly website will not only increase your website traffic, but it can also help improve your search rankings on Google. Why? In April of 2015, Google expanded its use of mobile-friendliness as a ranking signal — which means that more mobile-friendly sites will appear in online search results.
Well-defined buyer personas can help you create customized and relevant content that they’ll find useful and engaging. What’s the point of getting more traffic if your website isn’t helpful? Additionally, focusing on buyer personas can help you stay focused on the task at hand — guiding your visitor along the buyer’s journey — and avoiding common pitfalls.
Remember, if your content isn’t helping your prospect find what they’re looking for, they’ll be off to their next Google search long before you have the chance to capture their email address.
Also, for the sake of your website visitors, keep key elements — colors, sizes, layout, spacing, tone/voice, navigation — of your website redesign congruent from page-to-page. This will prevent them from feeling lost, confused, and frustrated.
Perhaps one of the biggest factors to keep visitors on your website is having a clear navigation system that can support all search inquiries. In fact, more than three-quarters of survey respondents from a recent HubSpot study say that the most crucial element in a website redesign is ease in finding information.
Include these important factors in your website navigation so that your visitors — especially your target audience — can find what they need.
Here’s the general rule of thumb: don’t require your visitors to have to think about where they need to go and how to get there. Navigation should be effortless for visitors.
Stock images are seen everywhere because they are easily accessible and inexpensive. But are they good to use?
Marketing Experiments performed a test comparing the use of stock photography versus real imagery on a website and their effects on lead generation. What they found was that photos of real people out-performed the stock photos by 95%. Why? Because stock images tend to be irrelevant. Resist the temptation to use photos of fake smiling business people.
Go the extra measure to use meaningful images on your site. Every image is transmitting a subconscious message to your audience, and sometimes the result is different from what we might expect. Listen to this podcast by Marketing Experiments to learn how the right balance of images and copy can increase conversion by 29%.
Quality assurance testing is the most vital step in launching a website redesign. It helps to ensure that your website looks and functions the way it should no matter what browser or device your prospect is using. Best-practice quality assurance measures and confirms that your website is consistent, whether a visitor is using Chrome, Safari or Internet Explorer on a desktop, tablet, or smartphone.
If you want more website redesign must-haves that will increase your website traffic, download our eBook, 26 Website Redesign Must-Haves for Driving Traffic, Leads, and Sales.