This is the third and final post in a three-part series that's focused on website redesign must-haves that will help you increase your website traffic, convert more leads, and drive up sales.
Converting traffic into leads starts with a well-phrased and well-positioned call-to-action (CTA). When a lead fills out an online form, be sure to follow up with them — you need to have a strategy in place. Having these pieces in place will position your website and your business to be a lead-generating machine.
A compelling CTA drives a visitor to take a desired action. CTAs are typically kept above the fold or in clear sight on a page, so visitors know where to take the next step. CTAs are the key to lead generation, but they need to be done right to convert traffic into leads.
Here are some tips for creating lead-generating CTAs.
So, you have call-to-actions, but how will people find them? You want to think about where you will be placing your CTAs. You don’t want to dump CTAs everywhere. That will give people too many options or not the right options at the right time. Here are some tips.
Now that you have some awesome CTAs, you need to drive those links to landing pages.
Landing pages, sometimes called a “Lead Capture Page,” are used to convert visitors into leads by completing a transaction or by collecting contact information from them.
Most landing pages consist of:
Landing pages are necessary to implement. Landing pages direct your visitors to one particular offer without the distractions of everything else on your website. Visitors are on a landing page for one and only one purpose: to complete the lead capture form!
So what makes an effective landing page?
Forms are the key to a landing page. Without them, there is nothing for the visitor to do on that page. Forms come in handy when it’s time for people to sign-up, subscribe to your site, or download an offer.
You might be wondering how much or how little information you should require with a form. There is no magic answer when it comes to how many fields your form should contain but the best balance would be to collect only the information you really need.
The fewer fields you have in a form, the more likely you will receive more conversions. This is because with each new field you add to a form, it creates friction (more work for the visitor) and fewer conversions. A longer form looks like more work, and sometimes it will be avoided altogether. But on the other hand, the more fields you require, the better quality those leads might be. The best way to determine what works best is to test it.
Here are our recommendations for creating landing page forms.
Internet usage is growing rapidly, and you need to be there when potential buyers come looking. A business website may be the most important factor in your inbound marketing strategy, but it’s more than just having a website, it’s the integration of SEO, social media, blogging, content, CTAs, and landing pages that will drive traffic, leads, and sales. After all, it is these components that generate sales and revenue for your business. Inbound marketing is the key to filling your sales funnel with qualified leads, and your website is where education, engagement, and conversion take place.
Follow these guidelines, and you will soon have a great website that generates traffic, leads, and sales. But don’t stop there. A website never truly stops growing. Keep learning and stay tuned for more updates from your favorite digital marketing agency.
If you want more website redesign must-haves that will generate leads and improve sales download our eBook, 26 Website Redesign Must-Haves for Driving Traffic, Leads, and Sales.