Marketing Influenced Customer Percentage [INFOGRAPHIC]

By Krista  on Digital Strategy

WHAT IS MARKETING INFLUENCED CUSTOMER PERCENTAGE? It takes into account all of the new customers that marketing interacted with while they were leads, anytime during the sales process.

Top 5 Brands that Use B2B Video Marketing

By Hayley  on Digital Strategy   b2b marketing plan

The use of video in business-to-business (B2B) marketing is a powerful tool provided it is done well. We’ve all seen the standard ‘throw a client in a room, have them validate your services and call ...

Marketing Originated Customer Percentage [INFOGRAPHIC]

By Krista  on Digital Strategy

WHAT IS MARKETING ORIGINATED CUSTOMER PERCENTAGE? A ratio that shows what new business is driven by marketing, by determining which portion of your total customer acquisitions directly originated ...

Do You Even Need a Brand?

By Taylor  on Digital Strategy   Design   How To

  All too often when we start talking to people about branding they respond with, “oh we already have a logo”. While a logo is part of a company’s brand they aren’t the same thing. If we compare the ...

Time To Payback Customer Acquisition Cost [INFOGRAPHIC]

By Krista  on Digital Strategy

WHAT IS TIME TO PAYBACK CUSTOMER ACQUISITION COST? It shows you the number of months it takes for your company to earn back the CAC it spent acquiring new customers.

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