TANK New MediaWHAT IS MARKETING INFLUENCED CUSTOMER PERCENTAGE? It takes into account all of the new customers that marketing interacted with while they were leads, anytime during the sales process.
The use of video in business-to-business (B2B) marketing is a powerful tool provided it is done well. We’ve all seen the standard ‘throw a client in a room, have them validate your services and call ...
WHAT IS MARKETING ORIGINATED CUSTOMER PERCENTAGE? A ratio that shows what new business is driven by marketing, by determining which portion of your total customer acquisitions directly originated ...
All too often when we start talking to people about branding they respond with, “oh we already have a logo”. While a logo is part of a company’s brand they aren’t the same thing. If we compare the ...
WHAT IS TIME TO PAYBACK CUSTOMER ACQUISITION COST? It shows you the number of months it takes for your company to earn back the CAC it spent acquiring new customers.
