Established in 1949, Cross Manufacturing, Inc. has a long history of producing one of the most extensive hydraulic component lines in the market today.
It was important the new site be responsive. The navigation structure was simplified, to produce quick page guidance and intuitive next steps. We created multiple ways of navigating to products as well as including more robust information on each page and filtering for each product. The users are guided the site by clear, clickable callouts that act as indicators for finding appropriate content and next steps.
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