So you want to hire a marketing company to help your business get to the next level, but with all the noise out there where do you begin? These days, it seems like you turn the corner and see yet another "full service" digital agency pop up that can do “everything” you need. So how do you even begin to evaluate them?
Here are a couple of ideas of where you can start your search. This isn’t a complete exhaustive list, but it should get the ball rolling for you!
If you spend a good deal of time researching companies, you will find that there are a lot to choose from. They come in lots of sizes and with a wide range of skill levels and expertise. So what should you look for and consider as you try to narrow down the options?
Now you have a couple of companies in mind that might be a good fit, but where do you go from here?
You may have a couple of meetings with each company to establish whether or not moving forward makes sense. Once you have made your decisions on who fits your company best, be sure to inform the other marketing companies of your choice and thank them for their time. Remember, as you continue your relationship with your marketing company, be sure to work side-by-side with them as partners to ensure you get the most out of the relationship.