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KristaJun 17, 20246 min read

3 Ways You’re Limiting Sales Growth Not Using Sales Pipeline Analysis

Are Your Sales Outcomes Left to Chance? Many Businesses Find Themselves in This Position.

Effective sales management is essential when it comes to optimal sales growth. This means that every decision needs to be made with clarity and intention. Every business must take the time to map out their process, carefully choosing the right sales strategy

With an intentional and well-executed strategy, businesses can experience strong growth in sales. However, many businesses end up leaving their sales to chance. They make uninformed decisions and are left picking up the pieces with little sales to show. 

Fortunately, sales pipeline tools make it possible for businesses to utilize data-driven decision-making. These tools can be leveraged along with reporting for sales pipeline analysis, enabling any business to ensure top-notch sales management. 

Don't let neglecting sales pipeline analysis hold your business back — take the time to uncover hidden insights and unlock the full potential of your sales process. Let's review the top three risks of neglecting sales pipeline analysis.

1. Poor Planning Leads to Hasty Decisions

When a business doesn’t take the time to craft an intentional sales strategy, they end up making uninformed, often hasty, decisions. This is essentially jumping into a deep body of water without looking. It’s taking a huge risk with their performance and success. Instead of carefully planning and crafting their steps, these businesses rush head first into the unknown, merely hoping that their efforts are not in vain. 

Consider this: You’re planning on taking a road trip. You know your destination, but you're unclear on the rest of the details, such as which route to take, how long it will take to get there, and where you're going to stop along the way. 

You have the tools in front of you to pause and map out your journey. You can look at the various highways and choose hotels, gas stations, and anything else you may need. You even have time to pick some fun sight-seeing stops. However, instead of looking at the maps and planning your trip, you decide to jump in your car and drive. You decide that you know where you’re headed, so you’ll just play it by ear and get there eventually. 

Now, of course, your trip may turn out great. But, without the right plan, it’s more likely that you’ll have some major pitfalls during your drive. 

This is often what happens when a business doesn’t take the time to effectively plan their sales strategy. They jump without looking and often end up landing on their face instead of their feet. What ends up happening is that businesses spend a whole lot of time, money, and effort in the wrong places. They don’t make sales and they don’t grow, despite everything they put out. 

2. You Find Yourself Over-Controlling Instead of Leading

After experiencing the results of a disjointed sales strategy, many businesses end up swinging towards the other end of the spectrum, overcompensating for any poor results through micromanagement. This direction simply becomes another misstep as they pull back on the reins. Micromanagement tends to stifle the team, impacting camaraderie and the creativity that marketing requires.  

Business leaders with valuable insight and knowledge in sales may use micromanagement to produce change. As they attempt to redirect sales efforts to see results, they often end up taking over instead of offering guidance on the overall sales process.

As a result of micromanagement, team morale often declines. When employees experience a loss of autonomy, freedom, and value in the workplace, the camaraderie they feel in a healthy work environment begins to fade. This leads to dissatisfaction, which reduces the team’s overall productivity. Thus, not only does micromanagement fail to address the initial issue of lack of sales growth, it also has a negative impact on team morale and productivity. 

In the same way, micromanagement can also be a barrier for growth. Leaders who micromanage tend to “hold the keys,” preventing flexibility, creativity, and problem-solving. Instead of letting members of the team soar as they work towards a growth solution, they hold them and the business back. 

3. You Focus on Here and Now — Not the Long-Term 

Another pitfall of uninformed decisions and a lack of proper planning is that leaders tend to lose the overall long-term vision. They are deep in the trenches, desperate to see success. Thus, they begin to prioritize what they can accomplish in the short term. 

While short-term gains provide instant feel-good successes, they may not serve the purpose of any long-term goals. By focusing on these short-term gains, businesses are actually working against their overall success. 

Harnessing the Power of Data-Driven Decision-Making

Fortunately, no matter where your business falls on the spectrum, sales pipeline analysis can help get you break away from these risks. Instead of letting things fall to chance, micromanaging the team, and minimizing long-term goals, you can increase the effectiveness of your sales efforts. 

Sales pipeline tools are the key to effective sales planning. They prevent hasty decision-making, eliminate the need for micromanagement,  and help to keep the sales process running smoothly. 

By implementing sales pipeline tools, you’ll be able to make intentional decisions that meet the needs of your ideal client. These tools allow you to follow your leads through the customer journey in order to offer a sales pitch personally designed to reach them.

There are a number of tools within the sales pipeline that provide businesses with a simple way to track customers and potential customers. With the information these tools gather, you can ensure a focused and effective sales strategy.

The sales pipeline tools any business will want to know include:

  1. CRM; sales pipelines; sales stages, etc.
  2. Sales reporting
  3. Sales forecasting
  4. Sales goals
  5. Sales activity tracking
  6. Automation

These sales pipeline tools make it possible for a business to keep track of everything in regards to their sales. By understanding the data, they are able to make effective decisions that bring the desired results. 

Empowering Leaders with Actionable Insights

Leaders with access to real-time data and analytics are armed with essential knowledge.  With the right information, these leaders can make appropriate decisions regarding the sales process. Time, money, and effort are not wasted as plans are made in conjunction with learned information. 

Along with leaders, team members are also given the opportunity to analyze data and throw out potential decisions. As everyone works together and are shown to be valuable, team spirit and productivity rise. 

Empowering Sales Teams to Reach New Heights

While the business begins to understand analytics, they are able to offer essential information. This information is empowering to employees as they begin to understand what it takes to be successful. They obtain insights into the customer and become aware of the signs that a deal is likely to close. This gives them the upperhand, enabling them to nurture the most promising leads. 

The more effective a sales team is, the better and faster they grow. With sales pipeline tools, sales teams are set up for success. 

Look Before You Jump — Let’s Uncover the Potential Hiding in Your Sales Pipeline

Data-driven decision-making is an essential tool for successful businesses. It sets the stage to effectively reach the right audience at the right time. Instead of making uninformed decisions and micromanaging teams, businesses can take the time to explore information in order to make the best choices for their success. 

By using sales pipeline tools, businesses can get a jumpstart on their competition. They are able to see where changes are needed as they embrace sales management and take steps to grow. If you're curious about what limitations you're not able to see in your sales processes, let's talk! Our experienced team has partnered with numerous sales teams to enhance their visibility and streamline their lead management effectively. Our initial consultation meeting is designed to uncover the key challenges holding you back and kickstart your journey towards success. Let's work together to unlock the full potential hidden within your sales pipeline!




Co-founder & VP, Client Services at TANK New Media.