- Who We Help
As an entrepreneur in the tech industry do you find yourself solving the world's problems with an endless stream of big ideas that leverage innovative technologies, but still struggle to gain traction? Sure, this could be related to timing, market conditions or behavioral trends, but often times this is a sign that you may not be in tune with your ideal users. Without clear understanding of who you are targeting and how they think, seemingly subjective decisions like choosing the right tagline (or name for that matter) can become challenging. To have any chance at gaining traction you need to focus on defined, specific and relatable personas to give your decisions perspective.
Maybe you have built up a substantial user base but need significant investments to take your idea to the next level. Wouldn't you love to know how to speak language of investors so they can share your vision and understand the value of your product. Looks like you might have another target persona to develop.
You may be thinking to yourself, "what is a persona?" and why should I care? Well, a buyer persona describes the ideal user or customer for your industry, product or app. Every business has unique goals and needs, and tech startups are no exception. For success, you often need to educate your customers about products, which is where a good persona really comes in handy. A detailed and accurate persona provides insights and perspective that can guide your efforts to create a roadmap for product development, marketing, and personalization. The more complete your customer personas, the more targeted your efforts should become.
Remember that all good personas share several common features. Every persona should have a basic format that includes:
Once you have that data in hand, you can start creating marketing that appeals directly to those people.
Building a persona starts with market research. The more you know about your target customers, the more you can segment your market. Vivaldi, an Internet browser, netted 700,000 downloads in just two weeks with a calculated approach to the persona. Not only did they do the market research ahead of time, but they also kept the feedback loop running to integrate continued improvement. What is a persona from the Vivaldi perspective? It is an opportunity to get feedback about desired features from the people who know the product best-users.
Remember, a persona is a living document. As your customer base changes so should your marketing personas. Use the information you gather to make constant updates and keep your personas focused.