Today, businesses of all sizes in all industries need a user-friendly website to stay competitive, and simply having a website isn’t enough to impress customers anymore. You need a website with consistent branding that’s easy to update, runs smoothly, integrates seamlessly with your marketing campaigns, and allows you to track and analyze traffic patterns.
Most small businesses don’t have the budget to bring on a full-time team of developers to build the website and maintain and update it. Many services can help you build your own website, but they don’t necessarily offer all the features you need for a website that truly supports your business.
In the past few years, the HubSpot CMS Hub has emerged as a strong option for businesses of all sizes to build and maintain effective websites. However, many business owners still question how the Content Management System (CMS) works, how it compares to the competition, and whether or not it's the right solution for their business.
To help you find the best solution for your business, we’ve answered the top 5 questions people ask about building a website with the HubSpot CMS.
Why Should I Choose HubSpot CMS Hub Over Other CMS Options?
At its core, HubSpot is a cloud-based customer relationship management service, or CRM. It stores data and notes about every interaction you have with potential or current customers in a central database where any member of your team can access them. HubSpot has also added a series of inbound marketing, customer support, and sales tools known as Hubs to its platform, including the CMS Hub.
Using the CMS Hub in conjunction with the CRM platform, you essentially integrate the data from the latter into the former. There are numerous advantages to keeping everything in one place. Here are a few ways that HubSpot should be chosen over a different option.
Full Circle Reporting: In today's fast-paced digital world, having easy access to information is crucial. That's where full-circle reporting comes into play. By leveraging a CMS integrated with your reporting, all relevant data and resources are conveniently located in the same place, making it a breeze to find what you need. Full-circle reporting provides a comprehensive approach to gathering and analyzing information.
Gone are the days of sifting through multiple platforms and sources to piece together the complete picture. With everything living in the same place, you can save time, streamline your workflow, and focus on what truly matters — creating impactful content. So, embrace the power of HubSpot CMS Hub and reporting analytics and experience the ease of having all the information you need at your fingertips.
Integrating Marketing Campaigns: Integrating marketing assets and campaigns has never been easier with the power of HubSpot. This all-in-one platform allows you and your team to save valuable time by having everything in one place. Gone are the days of searching through multiple systems and platforms to find the necessary information and tools. With HubSpot, you can seamlessly combine your marketing assets and campaigns, streamlining your workflow and increasing efficiency.
Whether it's creating and managing email campaigns, tracking website analytics, or organizing social media content, HubSpot provides the perfect solution. Say goodbye to the hassle of disjointed marketing efforts and say hello to a more accessible and integrated approach with HubSpot.
Create Personalization: Creating personalized experiences for customers has become paramount. And what better way to achieve this than by utilizing the wealth of information stored in your Customer Relationship Management (CRM) system?
By leveraging CRM data, businesses can gain valuable insights into their customers' preferences, behaviors, and needs, allowing them to tailor their offerings and communication strategies accordingly. From personalized product recommendations to targeted marketing campaigns, CRM data empowers businesses to connect with their customers more deeply, fostering stronger relationships and driving customer loyalty.
Can I Customize My Website and Continue Making Updates After I Launch?
Your business is bound to change over the next few years, whether it’s new offerings, an additional location, or a special event. You want to be able to update your site to reflect these changes without having to hire a developer every time. Fortunately, you don’t need a coding background to build and update a website on the HubSpot CMS Hub.
Modules are coded tools that allow you to incorporate advanced features into your webpage. If you don’t see what you need in HubSpot’s existing templates, you can build your own modules. To update a page, you must open the website editor, add or remove elements and pages, or update the copy.
With HubSpot CMS, you can drag and drop different elements to customize page templates when building and working on your website. Unlike when coding a website, you can see a preview of how the final page will look when you are finished as you work.
You can also partner your business with a HubSpot Solutions Partner that can help with your website development, marketing efforts, and more. A lot of businesses will outsource these types of services, which makes it easy to manage what you want to happen for your website updates.
How Do Hosting and System Updates Work?
No matter what tools you use to build them, at the end of the day, all websites are the same thing — a collection of data. For customers to access that information, it needs to be stored on a public server. If your CMS is not a hosted solution, you must find a separate website host and pay for an account with them. Depending on your hosting service, you may need to install third-party applications, manually monitor and upgrade your site, or pay more when your traffic increases. When choosing a hosting solution, you want to ensure they have a good reputation for security. If your website is compromised, you could lose money and your reputation.
The HubSpot CMS is a fully managed hosted solution. Hosting services are included with your CMS at no additional charge. HubSpot hosting features round-the-clock threat detection and a security team to monitor for potential security breaches. With a fully managed solution, you don’t have to monitor your site for bugs, downtimes, and other technical issues. HubSpot automatically pushes theme and system updates to ensure your site’s speed and stability.
What if you already have a website but want to use HubSpot’s integrations and premium hosting? HubSpot or HubSpot Solution Partners can migrate websites, allowing a rebuild of your website on the HubSpot CMS while retaining the original look and feel. To help migration go smoothly, we recommend looking into HubSpot Solutions Partners specializing in this type of work; this will ensure your migration goes according to plan!
What Does HubSpot's CMS Performance Look Like?
HubSpot's CMS is designed with user experience at its core. By default, it integrates security, reliability, and performance solutions, allowing you to concentrate on crafting exceptional user experiences. The platform is constructed to ensure that the CMS and its suite of tools are always available and easily accessible, regardless of the situation.
One of HubSpot's standout features is its robust infrastructure. By utilizing multiple servers spread across various data centers, HubSpot diminishes the reliance on any single server. This strategic distribution ensures users experience swift and consistent access, regardless of location. HubSpot proudly claims on their website that their CMS Hub offers an impressive 99.999% uptime. This is primarily attributed to their backup servers, which keep your site operational even if the primary data center encounters issues.
But it's not just about uptime. A Pingdom report comparing HubSpot CMS Hub to other leading CMS providers highlighted that HubSpot stands out regarding loading speeds. This is due to its smaller-than-average page sizes, significantly enhancing the user experience.
Beyond performance, HubSpot's free CMS tools simplify managing your website's content. The platform boasts essential features that enhance user experience and propel business growth. These include a comprehensive theme library, an intuitive drag-and-drop editor, premium cloud hosting, in-depth website analytics, and more. All these features culminate to position HubSpot CMS as a top choice for reliability, performance, and ease of use in your projects.
Remember, in the digital age, performance and optimization are paramount. Why not take a moment to assess your website's performance for free? You might discover areas of optimization that can elevate your site to new heights.
Has the HubSpot CMS Hub Improved Since It Was First Released?
If you tried the CMS Hub before and were unimpressed, it may be worth giving it a second chance. When HubSpot first released its stand-alone CMS in 2018, it needed more of the features it has now. HubSpot released the “new” CMS Hub in 2020, featuring the new drag-and-drop page editor for building sites. This allowed users to build custom sites with fairly advanced features even if they had little to no coding background.
Discover Why HubSpot CMS Hub is the Ultimate Solution for Building a Solid Website Foundation
The HubSpot CMS Hub has much to offer, especially if you want to streamline your business and align your sales, marketing, and operations. It’s relatively easy to build and update pages, requires minimal maintenance, and offers a good user experience for your customers. If you’re interested in building or migrating a site to HubSpot CMS, HubSpot platform experts can help you get started. Schedule a free consultation call to learn more.