Modern Marketing |
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Time To Payback Customer Acquisition Cost [INFOGRAPHIC]

Krista
Written by Krista

WHAT IS TIME TO PAYBACK CUSTOMER ACQUISITION COST?

It shows you the number of months it takes for your company to earn back the CAC it spent acquiring new customers.

HOW TO CALCULATE: Take your CAC and divide by your margin-adjusted revenue per month for your average new customer.

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Originally published March 7, 2018 at 8:17 AM
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