Ratio Of Customer Lifetime Value To Customer Acquisition Cost [INFOGRAPHIC]


What is Ratio of Customer Lifetime Value to Customer Acquisitions Cost?

A way for companies to estimate the total value that your company derives from each customer compared with what you spend to acquire that new customer.

HOW TO CALCULATE: You’ll need to compute the Lifetime Value, the CAC and find the ratio of the two.


Originally published February 20, 2018 at 8:18 AM

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