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Marketing Percentage Of Customer Acquisition Cost [INFOGRAPHIC]

Krista
Written by Krista

What is Marketing Percentage of Customer Acquisitions Cost?

The marketing portion of your total CAC, calculated as a percentage of the overall CAC.

HOW TO CALCULATE: Take all of your marketing costs, and divide by the total sales and marketing costs you used to compute CAC.

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Originally published February 8, 2018 at 8:17 AM
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