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Marketing Originated Customer Percentage [INFOGRAPHIC]
KristaMar 19, 2018< 1 min read

Marketing Originated Customer Percentage [INFOGRAPHIC]

What is Marketing Originated Customer Percentage?

A ratio that shows what new business is driven by marketing, by determining which portion of your total customer acquisitions directly originated from marketing efforts.

HOW TO CALCULATE: Take all of the new customers from a period, and tease out what percentage of them started with a lead generated by your marketing team.

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Krista

Co-founder & VP, Client Services at TANK New Media.

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