Marketing Originated Customer Percentage [INFOGRAPHIC]


What is Marketing Originated Customer Percentage?

A ratio that shows what new business is driven by marketing, by determining which portion of your total customer acquisitions directly originated from marketing efforts.

HOW TO CALCULATE: Take all of the new customers from a period, and tease out what percentage of them started with a lead generated by your marketing team.


Originally published March 19, 2018 at 8:15 AM

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