Marketing Influenced Customer Percentage [INFOGRAPHIC]


What is Marketing Influenced Customer Percentage?

It takes into account all of the new customers that marketing interacted with while they were leads, anytime during the sales process.

HOW TO CALCULATE: Take all of the new customers your company accrued in a given period, and find out what percent of them had any interaction with marketing while they were a lead.


Originally published April 3, 2018 at 5:35 PM

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