There are two types of people who enjoy the Big Game:
Audiovisual entertainment has a way of attracting us to sit in front of the tube, computer, or whatever the platform may be, for HOURS. The saying “Netflix and chill” has been coined because so many people are binging on a weekly basis. Maybe the show you’re watching makes you feel sad, or possibly scared. If you’re watching, “The Office,” you’re probably in the mood for a good laugh. We’re always searching for SOMETHING to stimulate us.
The lesson here is: When trying to attract new buyers to your product or service, you must entertain your audience. Video is the perfect vehicle. It has the power to connect with all of our senses.
SIGHT – Certain visuals can haunt us, or even move us to change our behavior. Visual content captivates our eyes and minds, which will increase the number of website visitors for actual leads. Sight also prompts the brain to make educated decisions.
SOUND – Audio is just as powerful, if not more so, than the visual aid itself. Sound can cause heart rates to increase, affect emotions, and change thinking patterns. It can also fill us with anticipation and get us excited for what’s to come. The final battle scene between Darth Vader & Luke Skywalker would be NOTHING without the thrilling music. Try watching this scene without the sound – you will probably laugh out loud!
TOUCH – When we see something in action, we’re drawn to it. Let’s take Apple for example: Apple recently came out with the new iPhone. Through their commercials and visual aids, they are showing users playing with their phones, taking photos, videos, and interacting with one another. When a product is shown in use, we are captivated by how it works and want to experience it for ourselves. Physical touch and interaction is a form of persuasion, especially when the feel or emotion is right on track.
TASTE & SMELL – No, we’re not suggesting viewers lick the TV screen or to expect the smell of roses to waft through the air. However, raw footage, such as a chef with his steak, will make your mouth water as you watch the mastermind at work. Humans connect through experience. For example, steak is delicious. To see it, even without the physical smell, we can go back to a time when we have experienced amazing steak and let our imagination explore. Video is a time warp of memories, emotions, experience and sentimental value.
Now that we know the purpose and importance of video, let’s discuss how to utilize it in your marketing efforts. Let’s face it – those big brands have a name. The good news is that you have the same platform available via the World Wide Web. It’s time to compete!
STEP 1: DECIDE WHAT KIND OF VIDEO YOU WOULD LIKE TO PRODUCE, WHO WILL BE WATCHING IT, AND WHAT PURPOSE IT SERVES
STEP 2: PRODUCE & CREATE VIDEOS THAT ARE CONTENT WORTHY
STEP 3: EXECUTION & PROMOTE, PROMOTE, PROMOTE!
Heads up, marketing gurus – if you aren’t using video in your marketing efforts, you’re not really a guru after all. In fact, you’re more like a dinosaur that will become extinct overtime. You must evolve with your marketing efforts, starting with video. Stimulate your viewers, attract new eyes, create awesome, shareable content – and you will see an increase in revenue before you know it.