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There are two types of people who enjoy the Big Game:
Although these groups of viewers enjoy the game for two separate reasons, both have one thing in common – they enjoy being entertained.
Audiovisual entertainment has a way of attracting us to sit in front of the tube, computer, or whatever the platform may be, for HOURS. The saying “Netflix and chill” has been coined because so many people are binging on a weekly basis. Maybe the show you’re watching makes you feel sad, or possibly scared. If you’re watching, “The Office,” you’re probably in the mood for a good laugh. We’re always searching for SOMETHING to stimulate us.
The lesson here is: When trying to attract new buyers to your product or service, you must entertain your audience. Video is the perfect vehicle. It has the power to connect with all of our senses.
Now that we know the purpose and importance of video, let’s discuss how to utilize it in your marketing efforts. Let’s face it – those big brands have a name. The good news is that you have the same platform available via the World Wide Web. It’s time to compete!
STEP 1: DECIDE WHAT KIND OF VIDEO YOU WOULD LIKE TO PRODUCE, WHO WILL BE WATCHING IT, AND WHAT PURPOSE IT SERVES
STEP 2: PRODUCE & CREATE VIDEOS THAT ARE CONTENT WORTHY
STEP 3: EXECUTION & PROMOTE, PROMOTE, PROMOTE!
Heads up, marketing gurus – if you aren’t using video in your marketing efforts, you’re not really a guru after all. In fact, you’re more like a dinosaur that will become extinct overtime. You must evolve with your marketing efforts, starting with video. Stimulate your viewers, attract new eyes, create awesome, shareable content – and you will see an increase in revenue before you know it.