WEBSITE DESIGN & DEVELOPMENT

Do you need a website to better represent your company, capture leads, and drive revenue growth?

 

Create a Website That Works Without The Worry

Your website is likely one of the first interactions a potential customer has with your company. To them, your website communicates who you are, clarifies your unique value, and showcases your services or products.

Does your website appeal to your ideal buyer persona by using language and images they understand? Does it provide a great user experience while nurturing visitors through the buyer's journey, making it easy for them to buy from you?

 Common Challenges

  • You want your website to generate leads and drive revenue but you don’t have the expertise in house.
  • Your current website or marketing materials don’t accurately represent your business today but you're struggling to keep it updated.
  • You want a website you can be proud to send people to but don't know where to start.
  • You need to build brand value and communicate your unique value proposition.
  • Your website has become over-complicated and difficult to manage.

At TANK New Media, we believe your website should be a revenue-generating asset designed to remove friction from marketing, sales, and service interactions. That's why we have a proven website process that gets you the professional, clean, and compelling website you need at the core of your marketing strategy.

See what others have said about our website process.

4 Proven Steps to a Successful Website Project

A great website is much more than an attractive design template. It also has to be search-engine friendly and user-friendly, plus it must be able to effectively capture visitor information and nurture leads through the buyer's journey. On top of this, a great site represents your company accurately and ensures the long-term success of your online presence.

With such lofty goals to meet, how do we manage a website project? We do it the same way companies manufacture a complex product — one step at a time. 

We start by developing a strategy that embodies your business's goals, brand, target buyers, and how your products or services help that target demographic. That's our springboard for website planning.

From there, we assess your current website as well as your competitors. Then we move to design and layout, where we'll map out all the elements that your website needs to represent you well, provide a great experience for your visitors, and meet your business objectives. 

From strategy to launch to ongoing improvements, here are the four steps we take to ensure each website that we build works hard for your business!

1. Start with Strategy

There's a lot of work in the strategy step. It includes everything from analyzing your business goals to identifying your Ideal Buyer Profiles and Target Personas to understanding all the products and services your company offers and how each benefits your target audience. Here's a little insight into each aspect.

Content_IdealBuyerProfileIdeal Buyer Profiles

A buyer profile represents the type of company that you would like to do business with because they're a good fit for your product or services. We'll create a document that highlights your ideal buyer profile along with key Identifiers, including company size, industry, and budget.

Content_PersonasTarget Personas

We need to understand the individual target persona within your ideal buyer profile to target them effectively. To do that, we'll uncover their biggest challenges, needs, fears, and goals. Doing this allows us to create helpful and valuable content and campaigns that nurture leads through the buyer's journey.

Content_ProductsServicesProducts and Services Definition

Clearly defining your products and services and how they benefit your target persona is important. We explore things like specs, use-cases, and product applications so they can be positioned as solutions to the persona's problems.

Site Audit and competitive landscapeContent_BrandAudit

Discover where your site excels, where it falls short, and how it compares to your competitors or alternative solutions.

 

Content_DesignAnalysisDesign Analysis

We’ll align design preferences around your industry and target persona to establish a clear creative direction.

 

Content_InformationArchitectureInformation Architecture and Business Process Integrations

Simplifying your site structure by prioritizing and organizing your content into intuitive user flows will help your ideal buyer persona achieve their goal. Mapping out business processes helps us leverage integrations to connect your website with your business operations.  

Final Website ScopeContent_FinalWebsiteScope_BusinessOverview

We'll review with you a detailed work scope and plan for complete clarity on your website project, so there are no surprises.

2. Design and Content

We'll review with you a detailed work scope and plan for complete clarity on your website project, so there are no surprises.

Content Creation and OrganizationContent_BrandExperienceStratgey

We'll create original content aimed at your target persona and migrate any existing relevant content making sure your website is helpful, easy to understand, and simple to use.

Responsive, Fluid Grid-based DesignContent_ResponsiveBasedDesign

We'll create flexible design layouts based on the information uncovered in the strategy phase. These layouts are designed to adapt to different device widths, creating a seamless user experience no matter what device is being used.

3. Development

Website development creates the bones on which the design sets. Using HTML, CSS, Javascript, PHP, or another programming language, the development team ensures that form and function are working hand in hand.

Content_WebsiteDevelopmentWebsite Development 

Website development creates the bones on which the design sets. Using HTML, CSS, Javascript, PHP, or another programming language, the development team ensures that form and function are working hand in hand.

4. Analyze and Optimize 

While this step involves technical setup around the website launch, it also provides the foundation for data-driven updates in the future. After a site is live, it's a digital marketing best practice to analyze the site's data regularly and, based on the collected information, make adjustments to ensure it's functioning optimally. Ongoing management and updates are vital to long-term online success.

Content_WebsiteLaunchWebsite Launch

We'll make sure all pieces are in place before the site is launched. We'll also make sure it's equipped with analytics so that we can track user behavior and optimize the website as we learn more about your ideal buyer persona and how they interact with the site and content.

Take the First Step Towards a Better Website

We'll make sure all pieces are in place before the site is launched. We'll also make sure it's equipped with analytics so that we can track user behavior and optimize the website as we learn more about your ideal buyer persona and how they interact with the site and content.

Learn More

Let’s talk about growing your business by creating an incredible website.

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If you have questions about how we build websites or how our Project Initiatives are structured, let’s set up a time to chat.
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