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Branding + Design

Building Brands

A rock-solid brand is the foundation of all great organizations

Focusing on your brand strategy can drive competitive advantage and profitable growth across your organization. Your brand is more than a logo – it’s the cornerstone of your business. It’s your essence. Your personality. What you’re all about. Get that right and everything else falls in line around it.

Working with TANK brings an outside perspective to the table. We'll evaluate your brand challenges to help you determine exactly what to keep doing, or change moving forward to attract new customers, successfully enter new markets, stand out from the crowd, tell your story, and position your organization for future growth.

 

Common Branding Challenges We Solve:

  • We need a new competitive position to take our business to the next level and drive growth.
  • We need a unique visual identity to rise above the noise of competing brands.
  • We need to refresh our brand to better communicate why we exist and what our organization stands for.
  • We need to modernize and consistently apply the voice and face of our brand to marketing and sales channels to improve customer acquisition.
  • We need a better way to organize our brands to operate effectively across various market segments and verticals.

Brand Consulting + Creative Services

Achieving your business objectives and growth goals requires a strong foundation and an effective brand to build upon. TANK New Media can help you build that core foundation with the following brand consulting and creative services:

  • Brand Strategy
  • Product Naming
  • Brand & Product Positioning
  • Logo Design
  • Visual Identity System Design
  • Brand Standards Documentation
  • Brand Asset Management
  • Brand Collateral
  • Brand Voice Guidelines

Start Here!

Logo Design Examples

Ways to Get Started.

BRAND NEW
 

The New Brand

The task may seem overwhelming, but we’ll put our experience to work and guide you through every step of the process.

REBRAND
 

The Overhaul

Your current brand is going stale – it’s time for a remodel to modernize and position your brand for future growth.

EXPAND
 

The New Line

Your parent brand is in good shape but you are expanding your product or service offering and need help launching sub-brands.