Your website is likely one of the first interactions a potential customer has with your company. To them, your website communicates who you are, clarifies your unique value, and showcases your services or products.
Does your website appeal to your ideal buyer persona by using language and images they understand? Does it provide a great user experience while nurturing visitors through the buyer's journey, making it easy for them to buy from you?
At TANK New Media, we believe your website should be a revenue-generating asset designed to remove friction from marketing, sales, and service interactions. That's why we have a proven website process that gets you the professional, clean, and compelling website you need at the core of your marketing strategy.
See what others have said about our website process.
A great website is much more than an attractive design template. It also has to be search-engine friendly and user-friendly, plus it must be able to effectively capture visitor information and nurture leads through the buyer's journey. On top of this, a great site represents your company accurately and ensures the long-term success of your online presence.
With such lofty goals to meet, how do we manage a website project? We do it the same way companies manufacture a complex product — one step at a time.
We start by developing a strategy that embodies your business's goals, brand, target buyers, and how your products or services help that target demographic. That's our springboard for website planning.
From there, we assess your current website as well as your competitors. Then we move to design and layout, where we'll map out all the elements that your website needs to represent you well, provide a great experience for your visitors, and meet your business objectives.
From strategy to launch to ongoing improvements, here are the four steps we take to ensure each website that we build works hard for your business!
There's a lot of work in the strategy step. It includes everything from analyzing your business goals to identifying your Ideal Buyer Profiles and Target Personas to understanding all the products and services your company offers and how each benefits your target audience. Here's a little insight into each aspect.
Ideal Buyer ProfilesA buyer profile represents the type of company that you would like to do business with because they're a good fit for your product or services. We'll create a document that highlights your ideal buyer profile along with key Identifiers, including company size, industry, and budget.
Target PersonasWe need to understand the individual target persona within your ideal buyer profile to target them effectively. To do that, we'll uncover their biggest challenges, needs, fears, and goals. Doing this allows us to create helpful and valuable content and campaigns that nurture leads through the buyer's journey.
Products and Services DefinitionClearly defining your products and services and how they benefit your target persona is important. We explore things like specs, use-cases, and product applications so they can be positioned as solutions to the persona's problems.
Discover where your site excels, where it falls short, and how it compares to your competitors or alternative solutions.
Design AnalysisWe’ll align design preferences around your industry and target persona to establish a clear creative direction.
Information Architecture and Business Process IntegrationsSimplifying your site structure by prioritizing and organizing your content into intuitive user flows will help your ideal buyer persona achieve their goal. Mapping out business processes helps us leverage integrations to connect your website with your business operations.
We'll review with you a detailed work scope and plan for complete clarity on your website project, so there are no surprises.
We'll review with you a detailed work scope and plan for complete clarity on your website project, so there are no surprises.
We'll create original content aimed at your target persona and migrate any existing relevant content making sure your website is helpful, easy to understand, and simple to use.
We'll create flexible design layouts based on the information uncovered in the strategy phase. These layouts are designed to adapt to different device widths, creating a seamless user experience no matter what device is being used.
Website development creates the bones on which the design sets. Using HTML, CSS, Javascript, PHP, or another programming language, the development team ensures that form and function are working hand in hand.
Website Development Website development creates the bones on which the design sets. Using HTML, CSS, Javascript, PHP, or another programming language, the development team ensures that form and function are working hand in hand.
While this step involves technical setup around the website launch, it also provides the foundation for data-driven updates in the future. After a site is live, it's a digital marketing best practice to analyze the site's data regularly and, based on the collected information, make adjustments to ensure it's functioning optimally. Ongoing management and updates are vital to long-term online success.
Website LaunchWe'll make sure all pieces are in place before the site is launched. We'll also make sure it's equipped with analytics so that we can track user behavior and optimize the website as we learn more about your ideal buyer persona and how they interact with the site and content.
We'll make sure all pieces are in place before the site is launched. We'll also make sure it's equipped with analytics so that we can track user behavior and optimize the website as we learn more about your ideal buyer persona and how they interact with the site and content.
