VIDEO CONTENT CREATION

Incorporate Video into Your Marketing Strategy

Who will be watching your video? Why would someone want to watch your video? What kind of results or outcomes are you projecting — are you looking to increase sales, build brand recognition, share a success story, or all of the above?

These are the questions you should ask yourself before coming up with content for your video. Knowing your buyer personas and understanding how they operate will provide insights on how to structure your video, where to post it, and how to get the most mileage out of it.

Common Challenges

• Your company has a story to tell, but no one wants to read it.
• You struggle to explain complex concepts using words.
• You feel there’s an easier way to get your point across.
• You need better ways to maximize your team’s efforts.

Your marketing can reach significantly more consumers when you incorporate video. Video marketing is an effective way to communicate with your target audience, and it makes your brand feel human.

Learn how video can step up your marketing and how our agency can help you achieve your video marketing goals.

How to Use Video in Modern Marketing

Studies from HubSpot Research show that more than 50% of consumers want to see videos from brands; that’s more than any other type of content. Not to mention, 90% of customers say videos help them make buying decisions. When you look at what consumers want and expect from businesses, you discover just how much video has impacted and transformed modern marketing.

Implementing video into your marketing strategy is effective, but it requires a solid plan, a systematic process of shooting and editing each video, and a way to track video statistics and ROI.

From a social video with a goal of raising awareness to instructional videos provided to customers after a purchase, video can be a versatile tool for reaching buyers at all stages of the buyer’s journey. 

What Kind of Video Would Work for You?

There are many different types of videos that can be incorporated into your marketing strategy. Choosing the right type starts with establishing your goals and identifying your audience. Here are some successful video styles to get you started.

Testimonial

A testimonial video is useful for telling a story. These can be done in an interview-style or voice-over format. This style of video is very effective for spotlighting the benefits of your products and services.

Instructional

An instructional video walks customers through successful implementation and use of your products and services.

Promotional

A promotional video showcases your products or services in action. These videos are great for explaining how your company can improve your clients’ world.

Growth Story

A growth story video can add a personal touch to your brand by highlighting how your business grew to where it is today.

Social

Social videos range from live videos to pre-recorded promotional videos posted — both can showcase your company, products, or services.

Services

A services video is an overview of all that your company has to offer potential clients.

GIF

A graphics interchange format (GIF) video is short-form content that plays on a loop. These short snippet videos can show products and services in action and are ideal for blog posts, product pages, and services pages.

Identify Your Goals then Build Your Strategy

Planning a successful video starts by pinpointing the issue or need the video will solve or address. This will help you identify the purpose of the video and what you want to accomplish with it.

It's important to know your target audience, how they think, and what drives them to make decisions. To uncover this, it’s crucial to look at what your competitors are doing and what's happening in the industry, then ask customers directly what they want to see.

Knowing your goals and the purpose of your video, our team will create a storyboard, script, and other strategic aspects before shooting. Once the filming is complete, we'll work with you to refine the style and flow, ensure your branding is preserved and promoted, and figure out where the video will live so that it will make maximum impact.

Executing a Seamless Video Process

We are equipped with high-quality visual and audio equipment to make both casual and professional videos. Our video team is prepared to create a great video shoot experience that will produce authentic and true-to-company footage.

We'll put together a video that hits your goals and makes you proud to share with the world. From video shooting and footage editing to background music selection and brand packaging, we are committed to meeting your expectations and building the best brand-to-customer experience.

Once the video is complete, it's time to get it into the world. We will help get your video live and in front of your target audience. Promoting your video through social media, paid advertising, email marketing, and more, we'll make sure your video is getting the exposure it deserves.

Monitoring How Your Video is Performing

How many people are watching your video? Is your audience finding your video helpful? Is your video serving the purpose you intended? We'll monitor your video's performance, and when needed, we'll make data-backed improvements to ensure your video is reaching the most people and making the greatest impact.

Take the First Step Towards Modernizing Your Marketing

We'll make sure all pieces are in place to ensure your video marketing is effectively communicating with your target audience. We'll also make sure it's equipped with analytics so that we can track user behavior and optimize your videos as we learn more about your ideal buyer persona and how they interact with your content.

Request your free consultation.

We'll talk about your business, inbound marketing opportunities, and growth goals. During the call, we'll determine if we're a good fit, provide some practical marketing tips, and establish appropriate next steps to help you move forward.