For business growth in a digital world, buyers must be at the center of every effort. The buyer's journey helps categorize and conceptualize the way buyers process information, starting as a prospect and ending as a customer. While it's best known within the inbound marketing world and discussed at length by HubSpot (a developer of software products for inbound marketing, sales, and customer service), it's an idea that every owner, marketer, and sales rep across industries and methodologies should understand.
