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EVERY BUSINESS NEEDS A POSITIONING FRAMEWORK

Positioning Framework Workbook

Defining a clear positioning allows you to help your audience understand clearly what you have to offer, save time, and better position your product or service to be more compelling and attractive.

Businesses Need a Differentiating Positioning Framework to Grow With a Purpose

BUT YOU DON’T HAVE TO CREATE IT ALONE

Creating a brand positioning framework means developing clear and concise verbiage about your company's purpose, personality, promises, principles, differentiators, and target personas. Defining a clear positioning allows you to control how the market perceives you, and it better positions your product or service to be more compelling and attractive.

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A Solid Positioning Framework Can:

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Guide your company forward with clear messaging  
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Eliminate inconsistent initiatives and establish coordinated concepts and directions.  
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Focus energy on what makes you stand out from your competition.  
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Align your team to business expectations and goals  
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Ensure your customers are receiving consistent brand experiences across platforms, steps in the processes.  
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Arm your team with a consistent and powerful tool to fuel overall company growth.  
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Use This Easy to Follow Workbook to Create Your Positioning Framework Today

Creating a brand positioning framework takes effort, but if your business is armed with such a dynamic and powerful tool, you'll have the clarity and focus needed to push your business forward. Where do you start? Right here.

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