![Ratio Of Customer Lifetime Value To Customer Acquisition Cost [INFOGRAPHIC]](https://www.tanknewmedia.com/hs-fs/hubfs/TANK_Blog_Metric3.jpg?width=575&name=TANK_Blog_Metric3.jpg)
What is Ratio of Customer Lifetime Value to Customer Acquisitions Cost?
A way for companies to estimate the total value that your company derives from each customer compared with what you spend to acquire that new customer.
HOW TO CALCULATE: You’ll need to compute the Lifetime Value, the CAC and find the ratio of the two.
