---
title: Marketing Percentage Of Customer Acquisition Cost [INFOGRAPHIC]
description: What is Marketing Percent of Customer Acquisitions Cost? The marketing portion of your total CAC, calculated as a percentage of the overall CAC.
---

[Inbound Marketing Blog | B2B Marketing Agency in KC ](https://www.tanknewmedia.com/blog)

# [Marketing Percentage Of Customer Acquisition Cost [INFOGRAPHIC]](https://www.tanknewmedia.com/blog/marketing-percentage-of-customer-acquisition-cost-ig)

 Written by [Krista](https://www.tanknewmedia.com/blog/author/krista) | Feb 8, 2018

### **What is Marketing Percentage of Customer Acquisitions Cost?**

The marketing portion of your total CAC, calculated as a percentage of the overall CAC.

**HOW TO CALCULATE:** Take all of your marketing costs, and divide by the total sales and marketing costs you used to compute CAC.

 

[View full post](https://www.tanknewmedia.com/blog/marketing-percentage-of-customer-acquisition-cost-ig)

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