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Marketing Percentage Of Customer Acquisition Cost [INFOGRAPHIC]
KristaFeb 8, 2018< 1 min read

Marketing Percentage Of Customer Acquisition Cost [INFOGRAPHIC]

What is Marketing Percentage of Customer Acquisitions Cost?

The marketing portion of your total CAC, calculated as a percentage of the overall CAC.

HOW TO CALCULATE: Take all of your marketing costs, and divide by the total sales and marketing costs you used to compute CAC.

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Krista

Co-founder & VP, Client Services at TANK New Media.

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