![Marketing Originated Customer Percentage [INFOGRAPHIC]](https://www.tanknewmedia.com/hs-fs/hubfs/TANK_Blog_Metric5.jpg?width=575&name=TANK_Blog_Metric5.jpg)
What is Marketing Originated Customer Percentage?
A ratio that shows what new business is driven by marketing, by determining which portion of your total customer acquisitions directly originated from marketing efforts.
HOW TO CALCULATE: Take all of the new customers from a period, and tease out what percentage of them started with a lead generated by your marketing team.
